Ferrari’s Symbol
The famous symbol of Ferrari is a black prancing horse
on yellow background, usually with the letters S F for Scuderia Ferrari.
The horse was originally the symbol of Count Francesco Baracca, a
legendary "asso" (ace) of the Italian air force during World War I, who
painted it on the side of his planes. Baracca died very young on June
19, 1918, shot down after 34 victorious duels and many team victories;
he soon became a national hero. Baracca had wanted the prancing horse on
his planes because his squad, the "Battaglione Aviatori", was enrolled
in a Cavalry regiment (air forces were at their first years of life and
had no separate administration), and also because he himself was reputed
to be the best cavaliere of his team.
The Scuderia
Ferrari logo Coat of Arms of the City of StuttgartIt has been supposed
that the choice of a horse was perhaps partly due to the fact that his
noble family was known for having plenty of horses in their estates at
Lugo di Romagna. Another theory suggests Baracca copied the rampant
horse design from a shot down German pilot having the emblem of the city
of Stuttgart on his plane. Interestingly, German sports car
manufacturer Porsche, from Stuttgart, borrowed its prancing horse logo
from the city’s emblem. Furthermore astonishing: Stuttgart is an over
the centuries modified version of Stutengarten (an ancient german word
for "Gestüt", translated into english as mare garden or stud farm, into
italian as "scuderia").
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